EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler

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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

334 episodes

4 days ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

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Marketing

Business

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EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler

PPC Live The Podcast - The F*ck ups that led to Triumphs

28 minutes 14 seconds

4 months ago

EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler

Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the spot with complex YouTube and CTV questions outside her speciality area of paid search and lead generation.

Despite her expertise, not having an immediate, polished answer shifted the room's energy, leading to passive-aggressive comments and microaggressions. The episode examines how building a strong personal brand can lead to unrealistic expectations and pressure to be perfect in every situation.

Building authority creates higher expectations that aren't always realistic
"The criticism will shake the leaves, but it won't shake the roots" - Anchor your brand in purpose, values, and truth, not just money
Be extremely intentional about client types and industries you specialise in
Remember, consultations are two-way interviews - you're evaluating them too

For Freelancers/Agency Owners: Choose your environment wisely - with growth-minded people, owning mistakes leads to evolution; with accountability-avoidant people, honesty makes you the villain

For Managers: Ask "What happens when this person makes a mistake?" Respond with compassion and growth opportunities, not blame

Don't resort all ad copy to AI - keep human language and connection
Don't replace PPC specialists with AI audits - human insight remains crucial for changing market conditions

The PPC community talks about mistakes but often lacks compassion - we need more understanding and guidance, less snark and memes

Key TakeawaysPersonal Branding Reality CheckManaging MistakesAI in PPC WarningsIndustry Insight

0:00 Welcome to PPC Live: The Podcast

00:47 Introducing Today's Guest: Dii Pooler

01:43 Dii Pooler's Background and Expertise

03:02 Understanding the Waterfall Framework

06:04 Dii's Personal Story: When Personal Branding Goes Wrong

15:48 Lessons Learned and Advice for Others

22:27 The Role of AI in PPC and Common Missteps

25:06 Final Thoughts and Farewell

Find Dii on LinkedIn

Book a coaching call with ⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠PPC Live London⁠⁠ event is on July 31st

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