In this episode of PPC Live: The Podcast, host Anu chats with Greg Finn, co-founder of Cypress North, about the biggest mistakes he's witnessed in PPC and how they became learning opportunities. Greg shares two major f-ups: a Halloween costume company that accidentally set their monthly budget as a daily budget (spending $300K instead of $30K), and his own team's Microsoft Ads import error that sent one client's ads to a completely different advertiser's account.
More importantly, Greg reveals how these disasters shaped his management philosophy and company culture, emphasizing transparency, open communication, and treating mistakes as growth opportunities rather than failures.
On Mistake Management:
On Company Culture:
On AI Usage:
On Conversions:
The episode emphasizes that mistakes are inevitable in PPC, but how you handle them defines your success as both a marketer and a leader
00:00 Introduction to PPC Live The Podcast
00:50 Guest Introduction: Greg Finn of Cypress North
03:01 Greg's Background and Expertise
05:33 Discussing $300,000 worth and uploading to the wront account PPC Mistakes
19:53 Owning Your Mistakes
20:14 The Illusion of Perfection on Social Media
21:42 Encouraging Open Communication in the Workplace
25:44 The Importance of Team Mentality
27:29 Mismanagement of Talent
30:32 The Role of AI in Marketing
35:03 Conclusion and Final Thoughts
and LinkedIn
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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
The next PPC Live London event is July 31st
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