Boring Oat Milk has been an unmitigated success since its launch in 2021, smashing sales forecasts and playing a big role in the growth of milk alternatives in Aotearoa. But it’s been much harder than it’s appeared, and Taranaki-born and bred founder Morgan Maw describes it as a “seven-year overnight success.”   In this episode of Venture Taranaki’s PowerUp Podcast, Morgan and host David Downs talk about how she’s always been a “hustler”, the three years of planning for Boring Oat Milk that nearly bankrupted her (twice), developing the branding, launching in a Covid lockdown and how that actually worked well.    Boring is a case study in how to succeed in the retail food space, carving out a niche with a strong disruptor brand, a delicious, healthy product and a commitment to doing things the right way.    Morgan is articulate and passionate about her business, but also about her lifestyle. Having recently returned home to Taranaki, she’s a huge advocate for the region’s accessibility to nature and the way it gives her a work-life balance she couldn’t have in the city.   **Much of the Boring operation is run out of its Hawke’s Bay facility. Flooding from Cyclone Gabrielle has made for a hugely challenging time for the Hawke’s Bay community. For anyone looking to help out, you can donate to relief efforts at https://www.redcross.org.nz/support-us/our-current-appeals/new-zealand-disaster-fund/**