POWERS brings you inside the minds of world-class leaders who have built, battled, and succeeded at the highest levels.
POWERS digs beyond the surface with questions driven by curiosity, uncovering stories and insights rarely shared publicly. Each episode delivers timeless wisdom and hard-earned lessons that apply across business and life.
The show has earned a reputation for asking the right questions at the right moment. The focus is on timeless principles, proven through years of discipline and risk, not on shortcuts. Each conversation is direct, deliberate, and designed to leave listeners sharper than when they arrived. The aim is simple: to deliver insights that matter and can be carried into business and life.
Since its launch, POWERS has drawn a high-caliber audience of builders, investors, and decision makers. Past guests have represented companies such as Starwood Capital, JLL, Hillwood Capital, Chick-fil-A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort, Matthews REIS, Bonobos, and ConvertKit.
At its core, POWERS is a celebration of leadership, of work that matters, and of the American spirit that makes it possible.
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POWERS brings you inside the minds of world-class leaders who have built, battled, and succeeded at the highest levels.
POWERS digs beyond the surface with questions driven by curiosity, uncovering stories and insights rarely shared publicly. Each episode delivers timeless wisdom and hard-earned lessons that apply across business and life.
The show has earned a reputation for asking the right questions at the right moment. The focus is on timeless principles, proven through years of discipline and risk, not on shortcuts. Each conversation is direct, deliberate, and designed to leave listeners sharper than when they arrived. The aim is simple: to deliver insights that matter and can be carried into business and life.
Since its launch, POWERS has drawn a high-caliber audience of builders, investors, and decision makers. Past guests have represented companies such as Starwood Capital, JLL, Hillwood Capital, Chick-fil-A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort, Matthews REIS, Bonobos, and ConvertKit.
At its core, POWERS is a celebration of leadership, of work that matters, and of the American spirit that makes it possible.
#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire
POWERS
1 hour 10 minutes
8 months ago
#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire
Paul Hedrick is the Founder of Tecovas, the leading high-quality western footwear, apparel, and accessories brand.
In today’s episode, we discuss:
- the origins of Tecovas and early founding stories,
- what it takes to build an incredible brand
- Tecovas’ retail “moat” - radical hospitality
- how they managed through COVID
- and more
As Executive Chairman, Paul works with the Tecovas board and executive team on brand, product, and marketplace strategy so that Tecovas fulfills its mission to steward the next generation of western.
Tecovas is in its 10th operating year in business and now operates over 40 retail stores in over 30 cities and 20 states, with total annual revenue eclipsing $250 million in 2024.
We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.
https://www.thefortpod.com/survey
Links:
Tecovas - https://www.tecovas.com/
Topics:
(00:00:00) - Intro
(00:02:35) - Starting Tecovas
(00:13:01) - The Mission of Tecovas
(00:16:29) - Finding Manufacturing
(00:24:55) - Moving from Online to In-Person Retail
(00:32:27) - Store Design
(00:38:23) - Radical Hospitality
(00:42:22) - "Don’t Say No to the Customer" vs. "The Customer Is Always Right"
(00:45:12) - Scaling Radical Hospitality
(00:52:47) - Surviving Covid
(01:01:27) - Developing a Great Brand
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POWERS
POWERS brings you inside the minds of world-class leaders who have built, battled, and succeeded at the highest levels.
POWERS digs beyond the surface with questions driven by curiosity, uncovering stories and insights rarely shared publicly. Each episode delivers timeless wisdom and hard-earned lessons that apply across business and life.
The show has earned a reputation for asking the right questions at the right moment. The focus is on timeless principles, proven through years of discipline and risk, not on shortcuts. Each conversation is direct, deliberate, and designed to leave listeners sharper than when they arrived. The aim is simple: to deliver insights that matter and can be carried into business and life.
Since its launch, POWERS has drawn a high-caliber audience of builders, investors, and decision makers. Past guests have represented companies such as Starwood Capital, JLL, Hillwood Capital, Chick-fil-A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort, Matthews REIS, Bonobos, and ConvertKit.
At its core, POWERS is a celebration of leadership, of work that matters, and of the American spirit that makes it possible.
