How can destinations reinvent themselves to attract travelers year-round? In this episode, Samantha Lopez is joined by two key figures in French tourism, Sophie Mandrillon from Atout France and Loic Chovelon from Provence-Alpes-Côte d’Azur, to explore how their organizations are reshaping tourism in the off season. They discuss their partnership with Expedia Group, they focus on sustainable tourism initiatives and the strategies they use to combat seasonality, particularly in the beautiful Côte d'Azur region.

Powering Travel is produced by Expedia Group in association with Quill.