Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!
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Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!
EP143: Why Every Marketer Needs a Crisis Plan with Michael Kempner
Powerful Marketing Tips podcast
45 minutes
6 days ago
EP143: Why Every Marketer Needs a Crisis Plan with Michael Kempner
In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK.
With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today.
They talk about how to build trust before a crisis, how to communicate effectively under pressure, and why preparation can turn a problem into a brand-building opportunity. Michael also discusses the role of marketing, social media, and AI in today’s fast-moving communication landscape.
What You’ll Learn in This Episode
Why we all operate in a world of “permanent crisis”
The key steps to creating a crisis communication plan
How trust and transparency protect your brand
The role of marketing and internal communication in a crisis
Turning challenges into opportunities for reputation growth
How social media and AI have changed crisis management
Why preparation and empathy matter more than perfection
Key Timestamps
32:11 How prepared companies build lasting trust02:00 What counts as a crisis today06:00 Building trust and relationships before you need them11:00 How to create a practical crisis communication plan17:00 Marketing’s role in crisis management22:00 Managing social media, AI, and misinformation30:00 Lessons learned: how preparedness builds resilience
About Michael Kempner
Michael Kempner is a recognized authority on reputation management, crisis communication, and corporate responsibility, and has advised many of the world’s leading executives and organizations.
Michael has been named PRWeek’s PR Professional of the Year twice and was inducted into the PRWeek Hall of Fame in 2020. He also served on national boards and was appointed by President Obama to the White House Council for Community Solutions and as a Governor of the US Agency for Global Media.
🌐 Website: mww.com💼 LinkedIn: Michael Kempner📸 Instagram: @mww_pr
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Powerful Marketing Tips podcast
Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!
