Many marketers are eager to use AI to work smarter, not harder—but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing. They reveal how to start small, stay strategic, and actually enjoy experimenting with AI tools. Plus, they walk you through the Powerful Marketers Hub’s 4-Week AI Marketing Challenge designed to guide you step-by-step without needing a technical background. 4-Week AI Challenge: Week 1: Build your custom GPT—your personal AI marketing assistant Week 2: Design social media carousels using Gamma (no design skills needed) Week 3: Repurpose blog posts into videos using Pictory Week 4: Automate repetitive tasks using Zapier and ChatGPT Quotes: "You have to approach AI as if you approach a new employee or a new assistant." - Laura Kukemelk “I Iove brainstorming with it because sometimes it has great ideas, but oftentimes I'm challenging AI as well. I'm telling it, why do you think like that?” - Mari-Liis Vaher "Right now we are in the AI bubble, so-called. So if you don't start and you think that it's going to go away, then I don't think it's going to go away." - Laura Kukemelk “We really want to make this as simple as possible for everybody because we know we need AI, but oftentimes we are too afraid of starting using it." - Mari-Liis Vaher Timestamps: 00:00:18 Overcoming fears of using AI in marketing 00:04:00 AI brainstorming techniques and use cases 00:08:50 Using C.R.A.F.T. for effective AI prompts 00:12:06 Custom GPTs for specific tasks Join the Challenge inside the Powerful Marketers Hub Create a premium account in the Hub and use the code PODCAST for your first month free.