Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!
All content for Powerful Marketing Tips podcast is the property of Powerful Marketers and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!
EP133: Why Most Marketing Efforts Fail and How to Boost Agency Profitability With Marcel Petitpas
Powerful Marketing Tips podcast
42 minutes 37 seconds
8 months ago
EP133: Why Most Marketing Efforts Fail and How to Boost Agency Profitability With Marcel Petitpas
Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.
In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions.
💭 Key discussion points:
1️⃣ Why profitability matters more than revenue?
2️⃣ The Four MVPs Process (minimum viable problem, point of view, process, product)
3️⃣ The Channel Maturity Model
4️⃣ When to add a new channel to your marketing activities?
5️⃣ How to build effective funnels?
🔗 Links mentioned on the episode:
Free Toolkit for agencies
Parakeeto Foundations Course
New Book: “Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control” by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Peptitas
Get in touch with Marcel Peptitas and Parakeeto:
Parakeeto website: www.parakeeto.com
Marcel’s website: www.marcelpetitpas.com
Personal Social Media handles:
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Instagram: https://www.instagram.com/marcel.petitpas/
Facebook: https://www.facebook.com/agencyprofitability
Company Social Media handles:
Instagram: https://www.instagram.com/getparakeeto/
Twitter: https://twitter.com/Parakeeto
TikTok: https://www.tiktok.com/@getparakeeto
Facebook: https://www.facebook.com/parakeeto
💡 Submit your own marketing challenge or topic you'd like for us to discuss in a future episode: https://powerful-marketers.com/podcast/
🌟 Join the Powerful Marketers Hub for in-depth discussions on marketing, sales, leadership, and more: https://powerful-marketers.com/hub/
#marketing #marketingpodcast #marketingtips #marketingstrategy #marketingchallenges
Powerful Marketing Tips podcast
Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. You don’t have to struggle with your marketing, you can get back to your business as you get clear, organized and consistent!
