Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences.  💭 Quotes: "The challenge is it really doesn't matter how good the product or service is if you're not able to effectively communicate the message to others." (00:10:26) “A sales professional, by the very nature of what they do is simply discovering what that other person does need, does want, does desire and helping them to get it." (00:14:14) “It's what I define as a fusion point. And it's that moment in time when positive emotion and logic merge and combine." (00:16:14) “Well, you know, in my opinion, marketing is what creates the environment, the culture that when you reach out in a sales process, they're willing to listen and they're willing to say yes to you." (00:20:19) “Your influence is determined by how abundantly you place other people's interests first.” (00:25:12) “Giving and receiving are not opposite concepts. They're simply two sides. It's a balance.” (00:27:33) “It's 100% about how that prospect's life changes, either personally or professionally, and how their life gets better.” (00:37:49) “AI's a great intern. Just don't let it be the one who's in charge.” (00:48:06) ⌛ Timestamps: [00:10:04] Inspiration Behind "Streetwise to Saleswise" [00:19:15] Sales and Marketing Alignment [00:24:08] The Five Laws from "The Go-Giver" [00:29:51] Creating Fusion Points [00:47:45] The Role of AI and Technology in Sales Relationships   🔗 Links: Connect with Bob Burg: Website: https://burg.com/  LinkedIn: https://www.linkedin.com/in/bobburg/  Connect with Jeff C West: Website: https://jeffcwest.com/  LinkedIn: https://www.linkedin.com/in/jeffcwest/ Other links mentioned on the episode: fusionpoints.com streetwisetosaleswise.com SalesWiseLive.com 💡 Join the Powerful Marketers Hub to connect with like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/