Edoardo Simoni, head of trading at Reel, shares his journey into energy markets. He discusses his experience working at Ørsted, where he led short-term trading optimization, and his role in managing a team focused on quantitative analytics to build algorithmic trading infrastructure. Edoardo further shares his experience of joining Reel, a startup focused on improving the corporate procurement of renewable energy. Reel sells power to corporations and helps them enter into multi-consumer Power Purchase Agreements (PPAs) with renewable energy asset owners.