Alexander Reinhold, CEO at Convex Energy, shares his journey from the digital ad-bidding industry to energy markets. We cover the similarities and differences between ad bidding and energy trading, and his journey with Frequenz and Resonanz.

Alex discusses the challenges of fundraising for an energy startup, the need for a clear value proposition and the evolution of Resonanz's business model, from developing products for the trading value chain to becoming a fully automated proprietary engine and the acquisition by Convex. Alex also talks about the role of Convex in the European energy trading industry, the importance of talent and location and the EPEX SPOT exchange council.