In today’s episode, we’re diving into the idea of Unpacking Your Signature Stories and I can’t wait to share with you the 3 reasons signature stories are so powerful and how you can begin unpacking yours.

I think we can agree we all of us have stories that we carry with us through life. And these stories have the potential  to connect us to each other and make a huge impact.

The problem is most of us don’t even know what our stories are. We sit on them, just as though we were sitting on a stack of old, dusty suitcases. We don’t peek inside or unpack what could be useful to us or to the other people in our lives.

But remember, life’s a journey and as travelers we’re not meant to stay in one place forever. Those suitcases we’re sitting on? What’s inside is meant to equip us for what comes next, providing us with the tools and wisdom that will guide us through the next challenge we face.

So what exactly is a signature story? And why do we need them when building a story brand?

Your signature story is the message you’re best known for. Ideally it stems from your personal experience, expertise and insights. Not only should your signature story have a personal connection, however, but it should also have a universal application.

So why are signature stories so powerful?

First, they clarify why you do what you do. When we share our origin story, people understand what motivates us.

Secondly, signature stories can also reveal the values behind the brand. This helps customers align with brands they can relate to on an emotional and moral level.

Signature stories can also shape company culture. When you share the why behind your brand and what the values are that drive your business, then your employees will better understand how they should be operating day-to-day.

If you’re interested in starting to unpack your own signature story, click on the link below. I’d love to connect!

EPISODE LINKS:

Let’s Work Together- https://www.powerherplatform.com/contact

PowerHER Platform Web Site - https://www.powerherplatform.com/

Story Fuel Newsletter - https://www.powerherplatform.com/subscribe

Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807