In today’s episode, we’re talking about traction. Because when it comes right down to it, without traction, we won’t be able to engage our audience over the long-term and really help them get results.

So what is traction? Traction is what happens when you get a good grip on something and you’re able to hold onto it securely. Kind of like when you’re driving down the road on a snowy day and you’ve got snow tires on your car. Rather than slipping and sliding all over the place, the snow tires help you get a grip – or traction – on the road so you stay the course and get to your destination.

How can you create a story brand that grips your audience’s attention and HOLDS it long enough for them to understand your message and take action?

This is one of the biggest challenges companies face since there are so many competing messages in the marketplace today.

In this episode, we’ll explore 4 simple ways to get more story traction:

1 - Know your audience. 2 - Optimize your language. 3 - Start a conversation. 4 - Build a community.

Thanks so much for listening in today! I hope you found at least one aha moment in today’s episode, and hey, if you did, I’d love to hear from you! Click below to connect. EPISODE LINKS:

Let’s Work Together- https://www.powerherplatform.com/contact PowerHER Platform Web Site - https://www.powerherplatform.com/ Story Fuel Newsletter - https://www.powerherplatform.com/subscribe Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807

The 6 Story Sister Archetypes - https://open.spotify.com/episode/2s00O0KbySqWh95M2SpPCS