This month we’re diving into a brand new series called Tell Your Story Your Way. And it’s all about recognizing your unique Story Sister Archetype and playing to your strengths when it comes to your own brand storytelling.

This week, we’re going to be taking a closer look at the second Story Sister Archetype which is The Architect. In this episode, we’ll uncovering the Architect’s unique superpowers – along with her kryptonite – as it relates to telling the story behind the brand or business she’s building.

As we discussed back in Episode 131, Architects are analytical thinkers who use their ability to see problems through a lens of logic. They are naturally curious about the world around them and excellent problem solvers. They also tend to thrive in highly structured environments.

If you identify as an Architect Storyteller then here’s what you need to know: there’s a way to tell your brand or business story that’s uniquely you, and that capitalizes on your innate strengths and skills.

One way to do this is to recognize that as an Architect Storyteller, you need structure – and not only that, you tend to create stories using structure.

This is why we see so many Architects using step-by-step action plans, frameworks and formulas as a part of their storytelling style. Not only does this logical flow to storytelling make the Architect feel right at home, it also helps her create clarity in her business, both for her clients and for herself.

Architects crave structure and stability, so it’s no wonder that their superpower is organization and consistency.

So where do Architects tend to go wrong when it comes to storytelling? In other words, what’s their kryptonite?

In my experience, Architects are so often attached to their plan that they don’t release it, even when a great opportunity comes up. Now, I’m not a fan of getting distracted by a lot of pointless side projects – but I am an advocate of paying attention to the conversations that are happening all around us, and asking if there are synergies there that we could take advantage of.

Structure and stability are deeply valued by Architects, so I’d suggest platforms like a regular newsletter or blog, LinkedIn articles, and even scripted podcasts. Since Architects are often fans of predictability, having a template they follow to communicate with their audience on a regular basis can also be a bonus.

I encourage you to continue telling your story your way, while also exploring a few new paths from time to time.

Because your story is the one element of your business that is unique from all others on the planet. No one can tell your story exactly the same way as you can. And that’s why its so worth telling.

EPISODE LINKS:

Let’s Work Together- https://www.powerherplatform.com/contact

PowerHER Platform Web Site - https://www.powerherplatform.com/

Story Fuel Newsletter - https://www.powerherplatform.com/subscribe

Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807

60-Second Storytelling Archetype Quiz - https://www.powerherplatform.com/quiz

Episode 131 - https://open.spotify.com/episode/2s00O0KbySqWh95M2SpPCS