With only one chance to make a first impression, you're tempted to cram all of your product or services benefits into that small pitch. But instead of bragging, why not reel in your prospects with something unexpected, interesting, and creative? A marketing message is that main line of communication with new customers, so capturing their attention through a message that reflects your personality, gives the customer value, and is unexpected may give customers that so called "love at first sight". The Dean of Marketing Know-How shares his three "Hitches" to get people to pay attention to your marketing message. Give people your personality + Add your brand’s promise + be clever and say something that is unexpected Chapter Five of The Marketing Plan Podcast will guide you through three principles to create the perfect brand message. Also in this chapter two guests on how to be creative with your advertising. Luke Sullivan, author of Hey Whipple, Squeeze This, and Tom Altstiel, Author of Advertising Creative.