In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
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In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
For our first episode of Spring 2025 (episode 34), students sat down with the CEO of Corvent Medical, Richard Walsh. Richard talked about his career in medical device sales, the story of Corvent Medical, and the importance of setting goals. Students had an excellent opportunity to understand better the entrepreneurial journey of a medical device startup, which started during COVID-19, regulatory challenges, and the importance of staying focused and goal-oriented. Richard shared several ...
Power to Sell
In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
