In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
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In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
For our sixth episode of Fall 2024 (episode 32), students sat down with Patty Post, the Founder of Checkable. Patty shared her entrepreneurial journey, talked openly about challenges, and discussed her goals and motivation. Students had an excellent opportunity to understand better the entrepreneurial journey in a small medical device startup, the regulatory challenges, and the importance of staying focused and showing up every day. Patty shared several great stories and talked about the entr...
Power to Sell
In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
