In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
All content for Power to Sell is the property of Eric Gjerdevig and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
In this episode of Power to Sell, NDSU students sat down with Joe Pallo, author of How to Sell Nothing: The Logical Way to Make the Emotional Sale. With over 35 years of experience in commission sales and thousands of sales calls under his belt, Joe shares insights on why emotional connections—not just logic—drive successful sales. He offers real-world advice for young professionals and reflects on his journey from selling books door-to-door in college to coaching top sales performers today. ...
Power to Sell
In this episode of Power to Sell, NDSU students sit down with Lanelle Vasichek, Senior Director of Global Brand for Bobcat Company. Lanelle shares her career journey and the path that led her to her current leadership role at Bobcat. She reflects on the monumental challenge of building a global brand function in a company that had traditionally focused on “selling excavators and selling loaders” as independent products. One of her biggest hurdles, she explains, was influencing the internal te...
