Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
What It Takes to Scale Your Community for Global Reach with Dani Weinstein
Power of Connection
25 minutes 37 seconds
8 months ago
What It Takes to Scale Your Community for Global Reach with Dani Weinstein
Paul’s guest today on Higher Logic’s The Power of Connection podcast is Dani Weinstein, who’s well-known in the community space for running large communities. Dani was on the ground floor in the creation of the Hewlett-Packard social care team, which launched communities that grew to two million members, driving 100 million customers in traffic. He also helped build Domo’s new B2B community, incorporating superfan and voice of the community initiatives. He’s worked on Kaltura’s B2B community and worked on community strategy at SAP. Paul and Dani talk about growing and scaling communities, including topics such as:
Is there anything special to know about measuring a large community?
Why where community management falls in the organization matters.
The four pillars of determining the success of a community.
The balancing act of which KPIs are most important to the different parts of the business.
Scaling a community globally.
The things you might not be thinking about as you get ready to scale your community.
The challenges of going from a team of one to an actual team of multiple people.
Managing different executives up the chain as the community expands.
Helpful Links
Dani Weinstein on LinkedIn
Higher Logic
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
