Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
Using AI to Brand and Customize a Community: Lessons from Advania’s Launch
Power of Connection
20 minutes 38 seconds
3 months ago
Using AI to Brand and Customize a Community: Lessons from Advania’s Launch
When Advania set out to launch its customer community, Senior Community Manager Lorena Seco de Herrera Ortega didn’t have a developer or a background in coding. What she did have was a clear vision for a branded, intuitive experience and a willingness to experiment with AI.
In this episode of Higher Logic's “Power of Connection” podcast, Lorena joins Higher Logic’s Paul Schneider to share how she used AI tools like ChatGPT and Copilot to write, test, and debug the code needed to customize and theme Advania’s new community. She walks through specific use cases—from creating branded call-to-action buttons and hover effects to building custom landing pages—and offers advice for community managers who want to try AI but don’t know where to start.
Along the way, they talk about:
How to prompt AI for front-end community customization
Why using AI to code is safe and not as scary for non-coders as you might think
The role of AI in community analytics and strategy
Why sharing early experiments can build momentum in the space
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
