Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
Social vs Owned: Weighing the Costs of Where You Build Community with Brian Oblinger
Power of Connection
33 minutes 9 seconds
6 months ago
Social vs Owned: Weighing the Costs of Where You Build Community with Brian Oblinger
Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community space. Topics covered include:
Why companies think social media means you don’t need a community.
The elements of social media that drive companies back to an owned community.
The biggest challenges faced when transitioning to social to owned community.
The three top best practices on migrating from social-centered to community-centered engagement.
The right way for community to use social platforms.
The two buckets of the metrics that matter for community.
How brand-owned communities will evolve over the next few years.
Some Helpful Links:
Brian Oblinger on LinkedIn
Brianoblinger.com
Community Strategy Academy
Higher Logic Vanilla
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
