Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
Revenue Is the Outcome, Not the Strategy: Why Engagement Comes First with Eric Stieg
Power of Connection
31 minutes 12 seconds
8 months ago
Revenue Is the Outcome, Not the Strategy: Why Engagement Comes First with Eric Stieg
In this episode of Higher Logic's "Power of Connection" podcast, Paul Schneider talks with Eric Stieg, Senior Manager and Head of Community at Anaplan. Eric has had extensive experience starting and running communities for many top brands and brings a wealth of expertise to those currently running customer communities. Topics discussed include:
What is the “right” KPI for measuring community?
The first thing you need to do if you want to see community and engagement grow.
How to motivate user generated content.
Incentivizing and rewarding super users.
What truly effective personalization looks like.
How the community can increasingly directly drive business outcomes.
Statistical insight on the relationship between customers who stay or leave and their active involvement in community.
The argument executives put up against starting a community and the answer for it.
Helpful Links:
Making Content a Team Sport: Inside Anaplan’s Member-Driven Content Program with Ginger Anderson
Ditching the Developer Dependency: How Anaplan Reclaimed Its Community with Higher Logic Vanilla
Eric Stieg on LinkedIn
Anaplan
Higher Logic
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
