Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
How to Scale Customer Education Using a Community-Led Approach with Bluebeam's Aily Roper
Power of Connection
35 minutes 41 seconds
11 months ago
How to Scale Customer Education Using a Community-Led Approach with Bluebeam's Aily Roper
In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Aily Roper, Senior Manager of Customer Education at Bluebeam. Bluebeam provides digital tools for the AEC (Architecture, Engineering, Construction) industry with over three million users and growing. Topics covered include:
Scaling customer education.
Initial issues typically encountered in product education.
Helping customers learn the full capabilities of a product.
Facilitating users teaching each other through community.
Delivering educational content to wide, diverse audiences with varying ranges of expertise and tech savviness.
Being knowledgeable about how, when, and where your audiences work.
Getting new users set up right in the product.
The right role for CSMs to play in community.
The importance of social learning.
Selling community up the executive ladder.
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Bluebeam
Higher Logic
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
