Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
How Community Is Changing: Org Structure, AI, and the Shift to Communities of Practice with Nicole Saunders of Coupa
Power of Connection
34 minutes 3 seconds
11 months ago
How Community Is Changing: Org Structure, AI, and the Shift to Communities of Practice with Nicole Saunders of Coupa
In this episode of Higher Logic's “Power Of Connection” podcast, Paul Schneider talks with Nicole Saunders, Senior Director of Customer Experience Marketing at Coupa, about customer marketing and how community can play a larger role in it. Coupa makes margins multiply through its community-generated AI and industry leading total spend management platform for businesses large and small.
Topics covered include:
What does a full, end-to-end lifecycle marketing, customer-led strategy look like?
The dynamic between the community team and customer marketing team.
The metrics for success in customer marketing.
How do you get customers connected so they want to start participating and becoming an advocate?
What is AI’s role in community management and customer marketing?
How community can expand and play a role in the broader business.
What tools can empower community managers to spot and leverage broader opportunities to help the business.
How community managers are participating in customer marketing now (and how they aren’t).
Tips on talking to your executives so they understand the value community can provide.
Where community is headed in the next five years or so.
Helpful Links:
Prefer to read? Get the blog recaps:
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
The Case for Merging Community and Customer Marketing
How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
Coupa
Higher Logic
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
