Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
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Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
Community-Building Lessons Learned from ZoomInfo’s Chris Detzel
Power of Connection
27 minutes 12 seconds
11 months ago
Community-Building Lessons Learned from ZoomInfo’s Chris Detzel
In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Chris Detzel, Senior Community Manager at ZoomInfo. ZoomInfo is the go-to-market intelligence platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
Topics covered include:
Finding the right community manager role.
What are the early conversations a community manager at a new company should have?
Managing the various stakeholders in an organization.
Ways to show the ROI of community to the C-Suite.
How AI is going to affect community management.
Ways community managers can prepare themselves for the world of AI.
Where does and should community sit within the organization?
What does community look like in the next three years?
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ZoomInfo
Higher Logic
Power of Connection
Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.
