How can DMOs and volunteer groups collaborate to create a sense of community that goes beyond temporary events? In this episode of WEGENERATE: COMMUNITY*, we speak with Ulla Lund of Visit Aarhus’ ReThinkers programme and Gerry Proctor of Engage Liverpool about the power volunteers can have in cities. Aarhus’ ReThinkers initiative proves that when residents become volunteers, they can play a crucial role in making the city welcoming and alive. Meanwhile, Engage Liverpool’s resident-led approach shows the impact that community-driven action can have in shaping a city’s initiatives. We explore whether programmes like ReThinkers could thrive in other cities and what makes volunteers an essential part of a city’s DNA.