How can citizens organise from a place of love for their city? How can this be done without an “us and them” mentality between citizens and DMO? How can DMOs better collaborate with resident-led organisations? In this first instalment of WE*GENERATE: COMMUNITY, we speak with Gerry Proctor, chair of Engage Liverpool, which is a social enterprise run by residents existing to improve the quality of life for people living in Liverpool City Centre and Waterfront neighbourhoods. We look into how engaged resident organisations can bring about collective city action, and why DMOs must make sure to recognise residents as part of tourism offer.