How can the cruise industry work at the intersection between community engagement and environmental preservation? How can communities create visitor guidelines to communicate what they want from the cruise industry? In the second instalment of WE*GENERATE: THE BEST WE CAN, we speak with Gyða Guðmundsdóttir, Head of Community Engagement at the Association of Arctic Expedition Cruise Operators (AECO). We explore how community guidelines can be a powerful tool for shaping a cruise industry that aligns more with local interests whilst mitigating some of the societal and environmental impacts.