Power Moves - Marketing for Health Entrepreneurs with Lauren Powers
Lauren Powers, Podcraft Alchemy
38 episodes
2 weeks ago
This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world. If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own? This is the number one thing that wears me out and it’s one of...
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This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world. If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own? This is the number one thing that wears me out and it’s one of...
Forget Your "Target Audience"... Reach People Who Don't Look Like You!
Power Moves - Marketing for Health Entrepreneurs with Lauren Powers
4 minutes
1 month ago
Forget Your "Target Audience"... Reach People Who Don't Look Like You!
There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?” Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different experience than a white woman in menopause. Our DNA is different, ...
Power Moves - Marketing for Health Entrepreneurs with Lauren Powers
This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world. If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own? This is the number one thing that wears me out and it’s one of...
