From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
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From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI
Power Marketing with Kevin Lee
37 minutes
1 year ago
The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI
Kevin Lee interviews Peter Erickson, founder of Modev (conferences and special events for developers), founder of ExoLeaders.com (for executives), and founder of VOICE & AI -- an organization whose conferences and events bring together developers, buyers, sellers, and manufacturers seeking to gain entry into this fast-moving segment of the AI market. (VOICE & AI’s next event will be on October 28-30, 2024 in Arlington).
Voice search is a hot field pegged to constitute a $98 billion sector by 2028. Peter and Kevin cover a lot of ground in their chat; topics include:
- The degree to which innovation in LLM-driven Voice Search will progress ahead of text-based search, given there is less risk for its monetization model.
- How LLM-powered search engines and voice search applications create a "winner take all" scenario for marketers (and what marketers can do about this).
- Why Perplexity is in a good position to innovate in Voice Search, as they have reimagined search and presented it in an organized and addictive way for users.
- The degree to which open source and proprietary technologies will coexist in the industry.
- The high costs of AI-powered voice search and the degree to which costs may moderate in the near future. (example of a network of gaming computers to perform inference tasks at pennies on the dollar compared to traditional models).
- Speculation as to whether Perplexity will be acquired this year (and by whom).
- The costs and benefits of AI systems in education, given that they may "dumb down" languages and dialects.
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Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
