From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
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From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
SEO in the age of AI and the future of link building: a conversation with Dixon Jones, of Inlinks
Power Marketing with Kevin Lee
43 minutes
1 year ago
SEO in the age of AI and the future of link building: a conversation with Dixon Jones, of Inlinks
Kevin Lee interviews Dixon Jones, CEO of Inlinks, a company that has developed the first entity-based Semantic SEO tool. Kevin and Dixon trade notes on current developments in SEO with a focus on the significant impact that AI is already having in the space. They cover many topics in our talk, including:
- The degree to which traditional SEO link building strategies will remain viable.
- How Dixon’s current project, Inlinks -- an SEO technology that focuses on entities instead of words –provides value.
- How LLMs are voraciously ingesting content across the public web, including YouTube transcripts, and their continuing hunger for additional human-generated content.
- How forward-looking SEOs have moved from a keyword-centric mentality to a topic-centric focus.
- The wisdom of making one’s brand closely aligned with the exact same things that one’s customers are interested in.
- How Google Suggest can be used to generate new content ideas by analyzing related search terms and their semantic context.
- The importance of identifying the relationship between the person talking and their area of expertise in order to estimate this individual’s authority and credibility.
- The efficacy of applying a “Barnacle SEO” strategy in today’s search environment, where LLMs and single-result search engines such as Perplexity are growing more important.
- The potential for LLMs to successfully disambiguate certain terms (such as “Mustang,” which may indicate a vehicle, a fighter aircraft, or a type of horse).
- The fact that today’s current generation of AI-generated content checkers often fail to perform correctly.
- The degree to which blockchain technology may have a role in authenticating content in the future.
- How companies such as Adobe may be in a better position to survive potential copyright infringement lawsuits related to AI, given that the images used to train its LLM have all been licensed.
- The dubious wisdom of attempting to quarantine one’s content against LLM ingestion.
- How a new generation of JavaScript-based SEO tools may be able to implement needed site changes rather than merely point them out.
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Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
