From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
All content for Power Marketing with Kevin Lee is the property of Kevin Lee and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Online reputation management for e-commerce: a conversation with Duane "DJ" Sprague and Scott Brandley
Power Marketing with Kevin Lee
52 minutes
1 year ago
Online reputation management for e-commerce: a conversation with Duane "DJ" Sprague and Scott Brandley
Kevin Lee interviews Duane "DJ" Sprague and Scott Brandley, who run Shopper Approved, a Utah-based firm providing tools that help merchants increase trust, traffic, and conversions through the management of user reviews.
Some of the topics covered in this interview include:
- The different flavors of UGC (User-Generated Content), including BGC (Brand-Generated Content), and EGC (Expert-Generated Content)
- The importance of verified reviews for businesses and in terms of not running afoul of regulations from the Federal Trade Commission.
- The process by which reviews are syndicated across multiple websites.
- The fact that today’s generation of young people “live by video” and are quite comfortable creating – and consuming – video reviews.
- The SEO value of strategic Q&A-style content.
- Industry sectors where reviews are particularly more powerful, such as retailers with house brands or manufactured brands from different manufacturers.
- Why consumers in certain health-related sectors may resist leaving authentic reviews due to privacy concerns.
- The fact that having some negative reviews can actually improve one’s trust level among consumers.
- The importance of brands responding reviews in order to show they care about customer feedback and are adept at solving consumer issues.
- Why executives – not just line staff – need to pay attention to consumer reviews, which cumulatively serve as an index to a brand’s overall reputation.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
