From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
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From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Marketing lessons gleaned from selling online businesses: a conversation with Gregory Elfrink, of Empire Flippers
Power Marketing with Kevin Lee
44 minutes
1 year ago
Marketing lessons gleaned from selling online businesses: a conversation with Gregory Elfrink, of Empire Flippers
Kevin Lee interviews Gregory Elfrink, of Empire Flippers, a marketplace for buying and selling online businesses. Such businesses include ecommerce, SaaS, content sites, FBA, and more. Gregory has a wealth of knowledge about what makes these online businesses tick, what makes them succeed, and causes them to fail.
Kevin and Gregory cover a lot of topics in this conversation that should be of value to anyone involved in online business today, including:
- The degree to which SEO can cause an online business to succeed or fail.
- The negative impact of Google’s recent “Helpful Content” update on many content-focused online businesses.
- The rise of “zero-click” searches.
- The resurgence of direct mail as a marketing channel.
- The importance of diversifying revenue streams in business, particularly for content affiliate sites, to reduce concentration risk and increase valuation.
- The pros and cons of in-house marketing teams versus agencies.
- How proprietors of online businesses should prepare their properties for sale.
- M&A marketing trends.
- The importance of content creation in terms of building trust and engagement with potential customers.
- Best practices for ideating content, including looking for inspiration from other people and feeding curiosity through great content.
- The importance of understanding the emotional needs of customers when selling products.
- The importance of transparency and honesty in marketing.
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Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
