From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
All content for Power Marketing with Kevin Lee is the property of Kevin Lee and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Marketing innovations for high-value cruise guests: a conversation with Kacy Cole, of Holland America Line
Power Marketing with Kevin Lee
12 minutes
1 year ago
Marketing innovations for high-value cruise guests: a conversation with Kacy Cole, of Holland America Line
Greg Licciardi interviews Kacy Cole, Chief Marketing Officer at Holland America Line, a venerable brand that celebrated its 150th anniversary in 2023. Greg and Kacy discuss issues related to marketing innovations for high-value cruise line guests. As Kacy notes, research plays a huge role in the process of rolling out new products and partnerships to cater to Holland America’s high-value customers. And here, generative AI is already playing a part in identifying new media targeting opportunities, as well as introducing efficiencies in the way that Holland America guides customers through the booking and digital checkout process.
Greg and Kacy cover other topics, including:
- The importance of reaching the right person with the right message at the right time and the right environment to deliver the right outcome.
- How, after analyzing the behavior of high-value, high-affinity guests, Holland America's food and beverage team reprogrammed the supply chain to bring in more fresh fish.
- How marketing at Holland America is very much a “team sport” where collaboration is key to innovation.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
