From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
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From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Event planning best practices, event fails, & hybrid events: a conversation with Joe Kowalsky, of CloserStill Media
Power Marketing with Kevin Lee
37 minutes
1 year ago
Event planning best practices, event fails, & hybrid events: a conversation with Joe Kowalsky, of CloserStill Media
Kevin Lee interviews Joe Kowalsky, Show Director at CloserStill Media, a London-based company that produces industry-specific events with a focus on the Business Technologies, Healthcare, Transportation, and Infrastructure sectors. As Joe’s LinkedIn profile explains, he has subject matter expertise in “large-scale event management, sponsorship, sales management, integrated marketing, cold-calling, project management, business development, contract negotiations, and client relationship management (CRM).”
Kevin and Joe discuss numerous topics related to events and event planning, including:
- The dynamics of event funding, including sponsorship and exhibitor revenue, and the optimal balance between these models versus conference revenue streams.
- The importance of knowing the target demographic and creating an event that caters to their needs, rather than just focusing on revenue generation.
- The challenges of maintaining strong relationships with content partners, particularly when they lack subject matter experts on their team.
- Why it’s important to be a supportive and consultative event producer, checking in with speakers beforehand to offer stage tips and provide a guide.
- The shift among event organizers towards making event content available post-event, benefiting both speakers and attendees.
- Why event organizers must balance providing intimate, highly-qualified content with large-scale entertainment and networking opportunities to keep attendees engaged and satisfied.
- Common event fails, such as poorly designed badges and registration snafus, that can be easily fixed with simple solutions.
- The potential of QR codes as a green alternative to printed materials in the events industry.
- Why hybrid events, which often promise an equivalent user experience for both in-person and online attendees, have not yet been successfully implemented.
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Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
