From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
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From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
Best practices for selling on Amazon: a conversation with Will Christensen, of Seller Labs
Power Marketing with Kevin Lee
48 minutes
1 year ago
Best practices for selling on Amazon: a conversation with Will Christensen, of Seller Labs
Kevin Lee interviews Will Christensen, a Go To Market specialist who's the head of marketing at Seller Labs, a Georgia-based software tool provider for e-commerce merchants. Will is also the co-founder and CEO of DataAutomation.com, a company that customizes automation and integration processes for e-commerce sellers.
Will provided a lot of great info -- including some unbeatable tactical tips -- about selling on Amazon that should be of great interest to anyone selling products on this important commerce platform. We cover a lot of ground in our interview, including:
- The importance of the law of reciprocity in sales, where small gestures of goodwill can lead to increased likelihood of purchase.
- How Amazon sellers should go about selecting 3rd party software to improve their selling results.
- SEO strategies for Amazon sellers and the key role played by user-generated content in terms of improving one's chance of ranking outside of Amazon.
- "Grey hat" SEO tactics that e-commerce merchants can use to improve their chances of ranking.
- Apps that Will finds indispensable, including clipboard managers and password managers.
- The challenges of managing a large number of SKUs on Amazon, including the potential for penalties and the importance of authentic reviews.
- The utility (and danger) of using review syndicates (often referred to as "review mafias") on Amazon, give that they can lead to account flagging and extra scrutiny on future reviews.
- The role that AI will likely play in ferreting out inauthentic Amazon reviews.
- Amazon marketplace trends, which recently have included large moves by brand aggregators.
- How sellers should regard and quantify the interaction of paid and organic strategies on Amazon.
- The fact that Amazon's real-time reporting data may not always be reliable and that sellers need to wait a minimum of 14 days before acting based on this reporting.
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Power Marketing with Kevin Lee
From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.
