Ah, video. To some, it seems super fun, while to others it seems about as fun as sticking a fork in your eye.

The POWER HOUR crew (✒️Claire M. Davis 🖋️, Matt Zaun, Dan Mott, and myself) have embraced (LIVE!) video as the way we connect with you each week on LinkedIn.

Does it take some effort? Yep. I mean, at the very least we need to be showered. ;) But when video is the medium that your audience connects with at a higher level, it is so worth it!

This week's guest, Travis Lachner, taught us how to upgrade our brands "into a media machine". We were super stoked to hear how he leverages video (plus events and podcasts) to grow connection and $$$$.