Meet Ankur Rungta, Co-Founder & CEO of C3 Industries, Inc., and Chris Ostrowski, Chief Technology Officer at Dutchie. In this episode, they discuss the rapidly evolving cannabis industry, focusing on the growing role of technology, particularly AI, in optimizing business operations. The conversation dives into the shift from a focus on growth to a more sustainable approach centered on optimization. They also address the challenges of navigating complex state regulations and the importance of collaboration among operators to drive industry-wide change. In this episode, we talk about: *The shift from growth to optimization in the cannabis industry. “The cannabis industry is no longer emerging; it’s here to stay.” *How technology, especially AI, is transforming business efficiency. “There’s just too much data; it’s a critical point for us.” *The necessity of collaboration and coalition-building to push for industry progress. “We need to see progress, and it’s a long game.” *The need for unified advocacy to drive meaningful policy reform. “We all need to participate federally.”