In this episode of the Power Brokers podcast, Joe Santini interviews Jonathan Lickstein, COO of Location Real Estate and President of the Broward, Palm Beaches and St. Lucie Realtor Association. Jonathan shares his unique journey into real estate, emphasizing the importance of culture within brokerages, the integration of technology and AI in the industry, and his insights on the future of MLS. He also discusses the significance of embracing opportunities and overcoming the fear of judgment in achieving success. takeaways Jonathan Licktstein fell into real estate while living in Central America. Agents today prioritize culture and collaboration in brokerages. The relationship with brokers is crucial for agent retention. Technology integration is key to improving efficiency for agents. AI is being used for lead nurturing and automating responses. The future of MLS may see changes, but data concentration remains a challenge. Saying yes to opportunities can lead to significant career advancements. Fear of judgment can hinder personal and professional growth. Experiencing life and networking can lead to unexpected opportunities. Challenging the status quo is essential for progress. titles Navigating the Real Estate Landscape with Jonathan Lickstein The Role of Culture in Real Estate Success Sound Bites "Culture is the number one." "I want to experience the world." "You have to jump off the cliff." Chapters 00:00Introduction to Jonathan Lickstein 02:16 Journey into Real Estate 04:06 The Importance of Culture in Brokerage 06:10 Technological Innovations in Real Estate 08:58 The Future of MLS Systems 09:56 Work-Life Balance and Personal Philosophy 12:08 Keys to Success and Embracing Opportunities 15:39 lifestyle-intro-high-short.wa real estate, brokerage culture, technology in real estate, MLS future, Jonathan Lickstein, Power Brokers podcast, AI in real estate, agent success, career opportunities, networking, joseph santini, motivation, success, joe Joe Santini 561.400.1855 joesantini123@gmail.com