Prices are leveling, but the real story is where competitive edge is moving: from rebates and discounts to experience, trust, and the moments that keep a patient on therapy. We dig into the MFN pricing model and its ripple effects across U.S. pharma, explaining how reference-based pricing compresses margins and forces brands to compete on loyalty, adherence, and the quality of their support programs. When physicians and patients see real-time costs at the point of prescribing, “comparable” op...
All content for Postscripts Rx is the property of PostScripts Rx Team and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Prices are leveling, but the real story is where competitive edge is moving: from rebates and discounts to experience, trust, and the moments that keep a patient on therapy. We dig into the MFN pricing model and its ripple effects across U.S. pharma, explaining how reference-based pricing compresses margins and forces brands to compete on loyalty, adherence, and the quality of their support programs. When physicians and patients see real-time costs at the point of prescribing, “comparable” op...
When Markets Shift: Navigating Pharma's UK Strategy Exits
Postscripts Rx
8 minutes
1 month ago
When Markets Shift: Navigating Pharma's UK Strategy Exits
Pharmaceutical giants are abandoning the United Kingdom, and it's sending shockwaves through global healthcare markets. When industry leaders call a major market "uninvestable," every executive needs to pay attention. The stark reality is unmistakable. Pfizer, AbbVie, Lilly, and Novartis are all scaling back their UK presence due to punitive pricing structures, rigid reimbursement frameworks, and frustrating health technology assessment processes. With VPAS rebate rates soaring to 26.5% and ...
Postscripts Rx
Prices are leveling, but the real story is where competitive edge is moving: from rebates and discounts to experience, trust, and the moments that keep a patient on therapy. We dig into the MFN pricing model and its ripple effects across U.S. pharma, explaining how reference-based pricing compresses margins and forces brands to compete on loyalty, adherence, and the quality of their support programs. When physicians and patients see real-time costs at the point of prescribing, “comparable” op...
