Prices are leveling, but the real story is where competitive edge is moving: from rebates and discounts to experience, trust, and the moments that keep a patient on therapy. We dig into the MFN pricing model and its ripple effects across U.S. pharma, explaining how reference-based pricing compresses margins and forces brands to compete on loyalty, adherence, and the quality of their support programs. When physicians and patients see real-time costs at the point of prescribing, “comparable” op...
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Prices are leveling, but the real story is where competitive edge is moving: from rebates and discounts to experience, trust, and the moments that keep a patient on therapy. We dig into the MFN pricing model and its ripple effects across U.S. pharma, explaining how reference-based pricing compresses margins and forces brands to compete on loyalty, adherence, and the quality of their support programs. When physicians and patients see real-time costs at the point of prescribing, “comparable” op...
The $250 Billion Response: How MFN Policy Sparked a Pharma Revolution
Postscripts Rx
10 minutes
1 month ago
The $250 Billion Response: How MFN Policy Sparked a Pharma Revolution
The pharmaceutical landscape is transforming before our eyes as drug manufacturers respond to the Biden administration's May 2023 Most Favored Nation (MFN) pricing executive order with unprecedented domestic investment. This watershed moment has triggered nearly $250 billion in committed capital expenditures as the industry's largest players rush to secure their American footprint. AstraZeneca leads with a staggering $50 billion commitment by 2030, establishing new manufacturing in Virginia ...
Postscripts Rx
Prices are leveling, but the real story is where competitive edge is moving: from rebates and discounts to experience, trust, and the moments that keep a patient on therapy. We dig into the MFN pricing model and its ripple effects across U.S. pharma, explaining how reference-based pricing compresses margins and forces brands to compete on loyalty, adherence, and the quality of their support programs. When physicians and patients see real-time costs at the point of prescribing, “comparable” op...
