Starting a business can feel overwhelming, but with the right support, strategy, and clarity, it can also become an exciting journey. In this episode of Positive Solutions 4 Life, I sit down with Cynthia Maselli, marketing and branding expert and author of The Iconic Brand Blueprint, to explore what it really takes to create a brand that connects, grows, and lasts. Cynthia shares how she launched her own business—going from uncertainty to a full roster of clients in just two weeks—while balancing life as a mom. She breaks down the important distinctions between brand, branding, and brand identity, and why each matters in building a business that stands out. You’ll hear why slowing down and getting clear on your vision, values, and goals is essential before diving into logos, colors, or taglines. Cynthia walks us through her Iconic Brand Blueprint workbook, designed to help entrepreneurs at any stage—whether just starting out, leveling up, or reevaluating after years in business—gain clarity and alignment in their strategy. We also dive into her unique approach of intuitive listening, which goes beyond surface-level answers to uncover what clients truly want for their business. Cynthia emphasizes that effective branding is about building trust, consistency, and cohesion across all parts of your business, so that your message resonates with the right audience. What You’ll Learn in This Episode: The difference between brand, branding, and brand identity Why entrepreneurs should focus on clarity and vision before creating a brand identity How misaligned branding can send the wrong message What the Iconic Brand Blueprint workbook offers for new and established business owners How intuitive listening helps uncover deeper insights for building a brand strategy Why aligning business structure, values, and audience is key to growth Whether you’re just starting your entrepreneurial journey or looking to refine your brand after years in business, Cynthia’s wisdom will help you build a foundation that drives sales and creates long-lasting impact. 🔗 Connect with Cynthia MaselliWebsite & Book: thebrandstrategist.co   Connect with Peggy Meyer: Positive Solutions 4 Life