The sustainability journey for an organization often involves significant changes in its operations, practices, and culture. It requires a holistic approach and can be considered a sizable Change Management program due to the magnitude of the transformation required. This episode talks about, how the sustainability journey relates to Change Management and the role of communication strategies within that program. Throughout the sustainability journey, communication strategies play a central role in fostering awareness, engagement, and understanding. Effective communication helps build a shared vision, aligns stakeholders' expectations, addresses concerns and resistance to change, and reinforces the importance of sustainability as a strategic priority. It creates a culture of sustainability by fostering open dialogue, soliciting feedback, and encouraging collaboration among stakeholders.