Hosted by writer, filmmaker, and creative strategist Dan Portnoy, Portnoy Media Lab features honest conversations with working writers, filmmakers, designers, producers, and creative pros. Each episode goes behind the scenes to explore how great work actually gets made—and what falls apart along the way: no hype, no fluff—just real stories and lessons from inside the process.
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Hosted by writer, filmmaker, and creative strategist Dan Portnoy, Portnoy Media Lab features honest conversations with working writers, filmmakers, designers, producers, and creative pros. Each episode goes behind the scenes to explore how great work actually gets made—and what falls apart along the way: no hype, no fluff—just real stories and lessons from inside the process.
Episode 27 - Strategic Messaging for Your Nonprofit
Portnoy Media Lab
43 minutes 18 seconds
1 year ago
Episode 27 - Strategic Messaging for Your Nonprofit
This week, I had the incredible opportunity to dive into the world of strategic messaging with none other than Kristin Spiotto, the visionary co-founder and CEO of Decoded Strategies. In a candid discussion, Kristin unraveled the secrets behind crafting compelling narratives for nonprofits, spotlighting the critical importance of clarity and a customer-centric approach in messaging. She masterfully illustrated how to cut through the noise, eliminate confusion, and position your audience as the champions of your story. Beyond the basics, Kristin ventured into the fascinating interplay between AI and human creativity in shaping messages that resonate. She underscored the irreplaceable value of human insight in navigating the digital landscape. Join us as Kristin Spiotto demystifies the art and science of making your message matter, ensuring your nonprofit's voice not only reaches but truly engages your audience.
Portnoy Media Lab
Hosted by writer, filmmaker, and creative strategist Dan Portnoy, Portnoy Media Lab features honest conversations with working writers, filmmakers, designers, producers, and creative pros. Each episode goes behind the scenes to explore how great work actually gets made—and what falls apart along the way: no hype, no fluff—just real stories and lessons from inside the process.
