You are not in a metropolis like LA or NYC. You have a couple competitors that already have quartz and granite figured out. Why not try something new and see if you can make it your speciality? For Eau Claire, Wisconsin's Luke Dillamon of Eau Claire Custom Stone, that was the situation he found himself. Small startup, in a smaller market, with an established competitor. Hear how his background made him unafraid to try porcelain slabs for countertops, fireplaces, and more in this, our 20th episode!