In the 1990s, MTV India and Channel V helped usher in a wave of Indian Pop music, that ruled our hearts for almost a full decade. We had India's answer to the western popstars! So why did it fizzle out and give way to the the big Bollywood machine? Listen to find out!
Timestamps:
(00:23) Introduction to Pop Kulcha!
(01:52) Today's topic - Indipop
(03:00) How it started - Biddu & Nazia Hassan
(05:24) A New India - MTV, Channel V and Liberalisation
(08:00) VJs - The OG Influencers! Cyrus Broacha, Anu Menon
(09:55) Bollywood wasn't cool back then!
(11:23) The stars of Indipop! Alisha Chinoi, Shaan, Euphoria, Silk Route, Shankar Mahadevan, Falguni Pathak, Daler Mehndi
(13:27) Baba Sehgal - Thanda Thanda Paani, Dil Dhadke, Magnasound
(15:03) Baba Sehgal pt 2 - The "Main Bhi Madonna" story
(16:10) The Fall - Bollywood is cool now?
(18:17) MTV's change in programming - Roadies, Splitsvilla
(19:56) Bollywood is the new pop
(21:07) The 'Remix' era & item girls
(21:38) A New Hope? - Streaming, democratisation of music
(23:46) Conclusion & Outro
References:
https://www.vervemagazine.in/people/mapping-the-unique-trajectory-of-baba-sehgals-success
https://www.livemint.com/Leisure/sJy5S46UBuwLVGE2AyNwJK/That-nineties-show.html
https://ivmpodcasts.com/simblified-episode-list/2018/11/19/ep-111-everything-you-wanted-to-know-about-indipop-with-atul-churamani
https://www.business-standard.com/article/beyond-business/what-killed-indipop-111060400036_1.html
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Youtube (bonus video-only content!): https://www.youtube.com/channel/UCJRzXhxzUTaupD0P_mCuIGQ
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This podcast was created as a part of Podcast Lab by India Film Project, in association with Anchor by Spotify.