From Nokia to Micromax: How Phones Changed Us

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Pop Kulcha

Parijat Mishra & Raman Kumar

8 episodes

5 days ago

Pop Kulcha is an exploration of pop culture trends (past, present and future) from an Indian perspective. Hang out with two friends, Raman and Parijat, as they discuss and analyse moments (whether big or small, well-known or forgotten) and uncover some pretty strong nostalgia! Follow us at @popkulchapodcast on Facebook & Instagram, and @pop_kulcha on Twitter.

Society & Culture

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All content for Pop Kulcha is the property of Parijat Mishra & Raman Kumar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Society & Culture

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From Nokia to Micromax: How Phones Changed Us

Pop Kulcha

32 minutes 37 seconds

4 years ago

From Nokia to Micromax: How Phones Changed Us

From T9 to autocorrect, 2G to 4G, Xpressmusic to Spotify... It's not just our phones that changed; we did as well! We explore the evolution of phones and the way we use them, from the lens of two companies that once ruled the Indian market.

Timestamps:

(00:58) Today’s topic - Nokia, Micromax and Phones

(02:03) Nokia’s humble beginnings

(03:10) How did Nokia get so popular in India?

(06:15) Parijat’s first Nokia phone, Some iconic games: Snake, Space Impact

(07:40) Iconic branding elements - Nokia ringtone, intro music

(08:15) SMS Lingo, T9 Keyboard

(09:59) The CDMA experiment by Reliance

(11:18) GPRS and WAP (no, not that WAP)

(12:55) Nokia’s Symbian OS and App Store - Revolutionary for its time

(14:09) Beginnings of Micromax - A new era of phones

(15:00) The smartphone revolution - Apple & Google / Android

(16:00) Micromax’s strategy - Rebranding Chinese phones, and expensive marketing

(18:10) The sudden fall of Micromax - JioSaavn 4G and the Chinese takeover (Xiaomi, Oppo, Vivo, Oneplus)

(21:34) Phones aren’t just phones anymore

(22:24) Buying stocks on the toilet!

(23:15) The rise of mobile gaming and e-sports: Call of Duty, PUBG / BGMI

(24:44) Selfies and the rise of the front camera

(26:08) Do Nokia and Micromax still have a chance?

(27:05) Is it possible to make an entire phone in India?

(28:00) The new Nokia

(28:40) Manufacturing might move away from China

(30:00) The crazy future: Foldable phones, AR & VR, Metaverse

References:

https://knowledge.wharton.upenn.edu/article/how-did-nokia-succeed-in-the-indian-mobile-market-while-its-rivals-got-hung-up/

https://www.youtube.com/watch?v=oZGS2ibCoRg

https://tradebrains.in/micromax-story/

Instagram: https://www.instagram.com/popkulchapodcast/

Twitter: https://twitter.com/pop_kulcha

Facebook: https://www.facebook.com/popkulchapodcast/

Youtube (bonus video-only content!): https://www.youtube.com/channel/UCJRzXhxzUTaupD0P_mCuIGQ

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This podcast was created as a part of Podcast Lab by India Film Project, in association with Anchor by Spotify.