In this latest episode of Pool Magazine Podcast, Vito Mariano, president of Basecrete Technologies, announces three exciting new products they're adding to their lineup: Nano-Set, Suede, and their fiberglass mesh system Basecrete Xtreme. With decades of experience and multiple plaster patents, Mariano explains how these innovations improve color retention, reduce permeability, and extend the lifespan of pool finishes. We discuss how additives are reshaping the way applicators and finishe...
All content for Pool Magazine - Podcasts for the Pool Industry is the property of Pool Magazine and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this latest episode of Pool Magazine Podcast, Vito Mariano, president of Basecrete Technologies, announces three exciting new products they're adding to their lineup: Nano-Set, Suede, and their fiberglass mesh system Basecrete Xtreme. With decades of experience and multiple plaster patents, Mariano explains how these innovations improve color retention, reduce permeability, and extend the lifespan of pool finishes. We discuss how additives are reshaping the way applicators and finishe...
The Pool Marketing Playbook That Changed Everything: Marcus Sheridan
Pool Magazine - Podcasts for the Pool Industry
29 minutes
1 month ago
The Pool Marketing Playbook That Changed Everything: Marcus Sheridan
Marcus Sheridan, co-founder of River Pools and renowned marketing strategist, knows firsthand how content can save a business. In this episode, he shares how during the 2008 recession, transparency and answering customer questions online transformed River Pools into the most visited pool website in the world. We explore his “They Ask, You Answer” philosophy — a revolutionary approach that empowers companies to address customer concerns openly, including pricing, competition, and product compa...
Pool Magazine - Podcasts for the Pool Industry
In this latest episode of Pool Magazine Podcast, Vito Mariano, president of Basecrete Technologies, announces three exciting new products they're adding to their lineup: Nano-Set, Suede, and their fiberglass mesh system Basecrete Xtreme. With decades of experience and multiple plaster patents, Mariano explains how these innovations improve color retention, reduce permeability, and extend the lifespan of pool finishes. We discuss how additives are reshaping the way applicators and finishe...
