From human instincts to AI algorithms, bias is everywhere in procurement; often leading to unobjective and unhelpful outcomes. Irma Kopaliani and Luana Pagano, ambassadors for Women in Procurement, share compelling real-world stories and practical strategies into how to use behavioural economics to challenge assumptions and make more confident, data-informed procurement decisions.
All content for Pondering Procurement is the property of CASME and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
From human instincts to AI algorithms, bias is everywhere in procurement; often leading to unobjective and unhelpful outcomes. Irma Kopaliani and Luana Pagano, ambassadors for Women in Procurement, share compelling real-world stories and practical strategies into how to use behavioural economics to challenge assumptions and make more confident, data-informed procurement decisions.
Spinning Plates: How to Master Marketing Procurement
Pondering Procurement
34 minutes
1 year ago
Spinning Plates: How to Master Marketing Procurement
Special guest Craig Butler, Senior Category Manager, Marketing Procurement, Europe at Kellanova discusses the pivotal role of Marketing Procurement in shaping business outcomes with host Graham Crawshaw. They highlight the need to apply diverse skill sets to navigate 3-pillar internal structures and manage the various business objectives, and simultaneously build trust both internally, and with external agencies.
Pondering Procurement
From human instincts to AI algorithms, bias is everywhere in procurement; often leading to unobjective and unhelpful outcomes. Irma Kopaliani and Luana Pagano, ambassadors for Women in Procurement, share compelling real-world stories and practical strategies into how to use behavioural economics to challenge assumptions and make more confident, data-informed procurement decisions.
