In this episode of Poncha Talk, I sit down with Paul Lungu, general manager of Storytailors—a global video production company operating in over 150 countries. Paul shares how he scaled a creative business internationally while living between Bucharest and Madeira, and what it really takes to lead a remote team across continents.
Whether you're an entrepreneur, creative, or team leader, this episode is packed with valuable takeaways. You'll learn:
How to hire the right people to grow your team
How to maintain company culture and communication across borders
What it takes to scale an international business sustainably
The real-life impact of AI on creative industries
Why balancing passion with the right support system is essential for long-term growth
Paul also opens up about the challenges and unexpected lessons from running a global team, building a hybrid work structure, and choosing Madeira as a second base for both lifestyle and creativity.
✨ Huge thank you to Paul Lungu and Storytailors for organizing the recording studio, helping with the studio setup, and supporting the editing of this episode. And big thanks to the beautiful @katedral_studio for hosting us!
⏱️ Timestamps:
(0:00) Intro
(1:22) Paul’s story
(7:19) How to hire the right people
(15:27) Culture clashes when working around the world
(22:00) Madeira as a second base
(26:50) Scaling a business internationally
(34:34) Growth in 2025
(38:40) Impact of AI in video production
(41:27) Building your business with passion and the right support
(48:18) Romania as a nomad base
🔗 Links & Socials:
Storytailors Website: https://storytailors.tv
Storytailors Instagram: @storytailors.tv
Paul Lungu Instagram: @domnupaul
Studio Space: @katedral_studio
Follow Poncha Talk on Instagram & TikTok: @ponchatalk
